On December 1st, I uploaded my two novellas to All Romance Ebooks. There's an option to discount your work for a period of two weeks. I took it, discounting them 50 percent. Then when the discount went away the week before Christmas, I went back in and discounted them again. Since publishing on that site, I've sold four times as many books there as on Amazon Kindle. That may say something about what I'm doing wrong on Amazon...but it also says there are opportunities beyond Amazon. The discounting also helped out (it's impossible to tell how much), because it landed my books pretty high up on the "Hot Deals" page of the site, which made them much more visible.
Now let me tell you something about my two published novellas. They're hot. Too sexy for many readers, I've heard. But many readers on All Romance Ebooks are seeking, and buying, hot books.
I'm going to quote a few numbers from the recent 2011 Trend Analysis from All Romance Ebooks:
- Talk about traffic: All Romance Ebooks now gets about 5.8 million hits per month.
- 89 percent of All Romance Ebooks sales are purchases by women.
- 97 percent of the books sold are rated three "flames" or higher -- in other words, it's the sexy stuff that sells.
- In terms of which romance sub-genres owned the biggest piece of the pie in 2011, the top 10 are = Erotica, Vampires/Werewolves/Shapeshifters, Gay Fiction, Paranormal, Contemporary, Sci-fi/Fantasy, Multiple Partners, Interracial, Historical, Time-travel, Drama, and BDSM.
How about you? Have you published to All Romance Ebooks? How has the experience been compared with other major retailers?